SEO Specialist


Overview

The Search Engine Optimization (SEO) Specialist is responsible for researching, creating, and implementing robust SEO strategies that are focused on results for our clients. This person will work closely with our all internal teams to deliver high quality campaign results.

Essential Functions & Responsibilities

  • Review and understand marketing and business objectives with Search Director and Account Management
  • Proficiency in conducting keyword research and creating comprehensive topical keyword maps
  • Knowledge and proficiency in developing and managing link building strategies for clients
  • Develop and implement SEO campaigns, strategies and initiatives
  • Serve as internal and external expert in all things SEO
  • Perform detailed SEO audits for clients as needed
  • Create monthly, quarterly, annual, and ad hoc reports per client needs
    • Familiarity with Google Analytics/Google Tag Manager
  • Detailed focus on achieving client objectives and continually optimizing per defined goals
  • Perform detailed SEO audits for clients and client competitor sites
  • Ensure that new site pages follow proper SEO guidelines with respect to coding and adherence to established copy/keyword best practices;
  • Other duties as assigned

Requirements

  • 2+ years experience in SEO/SEM; agency experience a plus
  • Bachelor’s degree in Communications, Marketing, or other Business discipline preferred
  • Demonstrable knowledge of commonly used concepts, practices, and procedures within the SEO industry
  • Strong organization, facilitation, communication, and presentation skills
  • Ability to interact and communicate effectively and professionally, and provide exceptional service, both internally and externally at all times

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