Paid Media Strategist

The Paid Media Strategist is responsible for planning, implementing, and optimizing clients’ paid media strategies across a search, social, display, video, and programmatic channels. The paid media strategist will serve as the subject matter expert when it comes to defining fully integrated paid media strategies that align with client goals and objectives. 

Essential Functions & Responsibilities 

• Conduct keyword research and selection for pay per click campaigns  

• Proactively make strategic PPC campaign recommendations  
• Utilize bid management tools (as needed) and data modeling to maximize the effectiveness of paid media strategies campaigns  
• Define audience targeting requirements for social and programmatic advertising campaigns 
• Monitor campaign results, analyze key metrics, and optimize click through and conversion rates  
• Create and/or optimize client’s landing pages  

• Test and optimize campaigns to improve key metrics  
• Serve as liaison with paid search engine contacts  

Qualifications

• Minimum of a Bachelor’s or 4 year degree in a related discipline or 6 years the in the field or in a related area, or suitable combination of education and relevant experience preferred
• Extensive knowledge of commonly-used concepts, practices, and procedures within the field of search engine optimization and pay per click, specifically, Google Adwords, Yahoo Search Marketing and MSN AdCenter. Demonstrated comprehensive knowledge of office and facilities coordination knowledge
• Demonstrated organization, facilitation, communication and presentation skills; 
• Ability to prioritize workflow and organize diverse material and ability to handle multiple, competing and changing priorities; ability to perform effectively without supervision and within established time limits and ongoing deadlines
• Ability to interact and communicate effectively and professionally, and provide exceptional service, both internally and externally at all times
• Employee should be knowledgeable regarding Microsoft Office, have proficient computer skills, display adaptability in learning the use of company specific software and display comprehension of fundamental computer practices and database management