Full Stack PHP & Analytics Implementation Developer

emfluence is seeking a Full Stack PHP & Analytics Implementation Developer to be responsible for independently executing the client development and deployment tasks as provided, including but not limited to web sites, e-commerce sites, CMS solutions, custom web-based applications, micro services and infrastructure. You will be responsible for leading the architectural design, development and implementation of client projects including but not limited to web sites, e-commerce sites, CMS solutions, custom web-based applications, micro services and infrastructure.

Responsibilities:

Development:

• Design, develop, debug and support web applications and their infrastructure
• Use creativity to innovate new products (plugins, modules, themes, apps) to enhance public and administrative user experience
• Keep up with new Internet standards and web technologies
• Ensure applications produced satisfy both client and emfluence functional requirements, quality and timeline
• Work effectively with the other emfluence team members (such as PM’s, QA’s, SEM’s, and of course other devs) and occasionally collaborate with client teams
• Produce material to support technical documentation, including code documentation
• Create technical design documents from business and technical requirements, and describe levels of effort involved

Data and Analytics:

• Work with director of digital strategy to implement and oversee all analytics approaches, methodologies, and processes
• Lead in the implementation and QA/QC of Google Tag Manager, Google Analytics and other web analytics tools
• Within Google Tag Manager, setting up all required tracking pixels from applicable media channels (i.e., Google Ads, Bing Ads, Facebook Pixels, LinkedIn Pixels, CallRail Tracking, etc)
• Help set up A/B / Multivariate tests via Google Optimize and other resources
• Work directly and partially own the relationship with our data warehouse partner
• Manage data source integrations, validation, and connectivity across all applicable channels
• Work with our partner’s technical support team to ensure Data Visualizations are meeting reporting requirements
• Eventually, this role may grow into the following areas:
• Work with core production teams (SEO, Paid Media, Web Development, Email, Account Managers) to develop effective and smart reporting frameworks using dashboards and monthly reporting
• Define analytics implementation processes and
• Support cross-functional team in monthly reporting
• Partner with Digital Strategists and Business Development to upsell analytics services

Qualifications

• Expertise in working with PHP, MySQL and Linux
• Very strong experience with at least one common PHP based CMS or framework: WordPress, Drupal, Laravel, etc, and that framework’s code standards
• Proficiency with common front-end scripting technologies: HTML, JavaScript, CSS, as well as common parts of the ecosystem like jQuery, SASS/LESS, gulp/grunt, etc
• Healthy working knowledge of version control and automated testing processes
• Understanding of machine interface technologies like XML, JSON and REST API’s
• At least passing experience with at least 1 of the popular frontend frameworks (Angular, React, Vue, Backbone, etc.)
• At least basic familiarity with at least 1 of the large cloud hosting ecosystems (AWS, Google, Azure, etc)
• Knowledge and experience with implementing and managing Google Analytics (preferably GA4), Google Tag Manager (required)
• Experience using analytics techniques to contribute to company growth efforts, increasing revenue and other key business outcomes
• At least basic knowledge of modern marketing principles, channels and web accessibility
• Working knowledge of data mining principles including predictive analytics, data mapping, and data collection from multiple sources
• Expertise with data visualization using tools like PowerBI, Google Data Studio, Tableau, or others preferred