It’s been quite a year for emfluence in the award category! We won a total of 15 awards this year, 13 of them were from the KCDMA AMBIT awards, and 2 were SMCKC AMPS awards. The AMBIT awards are judged on measurable goals and results with the AMPS awards being judged by social media professionals. 

2015 Awards: Ambit:

Email:

New Member Onboarding: Community America Credit Union

The Goal:  Community America Credit Union has over 25+ locations in the Kansas City area and continues to grow with new customers. It became a challenge keeping up with their new clients due to rapid growth. At this point, the emfluence's eMarketing Platform stepped in to help Community America Credit Union reach their goal. With the platform, we set up automated emails that were targeted to a different key online banking service with two versions of each email. We then could monitor the behavior of customers who opened accounts online vs. in branches with five emails. 

The Results:  We found the open rates for the series were higher than the industry standard of 28%. The average open rate was 38.8% with a 5.8% unique click rate for the whole series. The first email series had a 67% open rate and a 20.7% click rate for customers who opened accounts online. This campaign saw a 48.7% open rate with an 11.9% click rate for customers who opened an account at a branch location. With these terrific results, emfluence and Community America Credit Union took home a Silver award.

Manny’s Birthday Campaign

The Goal: The delicious Manny's Mexican Restaurant wanted to capitalize on their digital social media channels to drive more customers into their restaurant. With their social media accounts, Manny's was able to collect email addresses to send incentivized emails to increase average check sale as well as increase foot traffic. Our team came up with a strategy including monthly scheduled social media posts on Facebook and Twitter for free birthday entrées to encourage email signups. The emails were sent three days before a subscribers' birthday that was linked to a landing page that had a free entrée coupon click-to-print button.

Result: GOLD award for both emfluence and Manny's with more foot traffic to the restaurant! With this campaign, Manny's landing page had a 21.7% conversion rate with the help of their social media channels. For the duration of the email campaign, the unique open rate was 63.4% with a total open rate of 186% and drove 1,203 people to Manny’s. The overall campaign had an ROI of 61.7%

Hallmark Baby Abandoned Cart Email Reminder

The Goal: The idea behind this Silver award winning email strategy was to help influence consumers who add items to their checkout cart, but get distracted or forget to complete the purchase. To remind customers to complete their order, emfluence sent reminder emails with a link to their personalized shopping cart and custom pre-headers.

The Results: Hallmark Baby saw a 40% open rate, a 14% click-through-rate, 9.6% e-commerce conversation Rate on “open transactions” and an ROI of over 40x for the whole campaign. emfluence won a Silver award for this campaign!

 

SPIN! Pizza Automated Birthday Emails

The Goal: The team at SPIN! were spending hours manually sending batched birthday emails and they wanted to see the redemption rate for the birthday coupons to grow.

The Results: Less time spent wasted, more pizza lovers at SPIN!, and emfluence wins a Gold award for the campaign! The team at SPIN! cut their time spent on the email campaign by 75%. The open rate for sending birthday emails on the day of subscribers’’ birthdays instead of the beginning of the was 48.7% and a 10% redemption rate from those who opened the email. This campaign also increased ROI to almost 3600%. 

SPIN! Pizza Ciao Bow Wow Campaign

The Goal: SPIN! Pizza hosted a fundraiser every Sunday in September for the KC community and their furry family members at four different SPIN! Patio locations.  To spread the word, a combination of a three series emails was sent while heavily utilizing social media. The emails were creative with hand-typed fonts and more photo friendly making the invites more personal.

The Results:  A big Gold for emfluence! The dogs’ must have been barking to attend these events because all four events were sold out. SPIN! Pizza raised $4200 through the campaign for Unleashed Pet Rescue & increased sales by 30% during the month of the campaign at the 4 locations where the events were hosted.

Grantham University Automated Lead Nurture Series

The Goal: Grantham University is a 100% online university founded by WWII Veteran Donald Grantham, who wanted to help veterans improve their lives with educations. With our handy eMarketing Platform, the goal of this campaign was to get prospective students enrolled. The email series was split into five different categories based on prospective students' status in the sales cycle with the end goal of encouraging prospectives down the pipeline to enrolling. 

The Results:  The email campaign results were fantastic! With this email campaign, the enrollment rate of prospects was 11.3%. Results of the five email category split open rates were:

New Lead/Before Contact by phone: 21.7%
After Contact/Before Interview: 22.83%
After Interview/Before Application: 52.70%
After Application/Before Enrollment: 64%
Enrolled: 60.4%

 

Social Media:
 

Social Media TIE Facebook Like Campaign

The Goal: Trust for Insuring Educators wanted to connect with younger educators in an effort to provide better insurance than they might normally be able to obtain through a job. Before this potential change from college to professional work, or just between first jobs, TIE used their Facebook page to help expose and voice their brand to educators who could lead to future customers. We set up Facebook Like ads to target young educators as well as sponsored story ads. We also set up a content strategy with three types of content: humorous content, blog posts from TIE, and resources to help educators in the classroom. These posts were scheduled on the 3 to 1 method. For every three posts that were humorous or valuable, a branded insurance- focused post was also shared. 

The Results: 

Like ads targeted at educator organizations:

2,310,208 impressions
Reach of 227,077
3,415 page likes

Sponsored Stories targeted at educator organizations:

4,865,729 impressions
Reach of 657,108
1,131 page likes

Sponsored stories targeted at young people with educator job titles:

821,223 impressions
Reach of 128,367
363 page likes

SEM:

Bookdaily.com Paid Search

The Goal: BookDaily wanted to increase the number of signups for their daily email subscriptions and increase the number of advertisers placing content in the emails. To meet BookDaily’s goals, we used the tactics below:

  • Set up an advanced tracking that allowed the three different services conversion points to be tracked individually through multiple Adwords and AdCenter conversion pixels as well as with Google Analytics goals and custom reports.
  • Upgraded landing pages by optimizing them with moving key elements like the signup form, matching content to the search keywords and ad copy that drove visitors to the landing pages.
  • With the optimized landing pages, we analyzed the conversion data across three different conversion points to determine the best overall return for our spend.
  • Implemented a new remarketing campaign that targeted those who already visited the site, but had not signed up yet to encourage sign-up completion.

The Results: BookDaily increased paid increased paid signups by 44% while overall spend only increased by 3% as well as a decrease in Cost per acquisition of 29%, outperforming every other campaign in BookDaily’s history.

 

Baby’s First Mobile App Paid Search Campaign

The Goal:  Baby’s First mobile application wanted to acquire a large base of new downloads/users, grow awareness, and increase the application usage rate. We targeted the best digital advertising channels that would allow us to reach our target base—Facebook, Twitter, and Google. We executed multiple campaigns on each channel with different creative content targeting our key demographics.

The Results: Through the course of the 2-month campaign, Baby’s First mobile app downloads grew from an average of 8 per day to an average of a 473 per day, with as many as 1,026 in a single day.  Wowza! The app also went from unranked in the Apple App Store Lifestyle Category to #111 in the 2-months. FYI, only the top 199 are ranked out of over 100,000 in the category!

 

The Roasterie Conversion Optimization SEO 2014

The Goal: The Roasterie wanted to increase awareness of the Origin and Signature coffee blends and capitalize on previous SEO success. In addition to increasing product awareness, they also wanted to grow their monthly email newsletter and wholesaler signups. To meet The Roasterie's goals, we started with A/B testing with using heat map analysis, which showed an opportunity to optimize the right sidebar of the log to include acquisition forms, and product subscriptions were added to increase recurring sales. We identified navigational and informational keywords to target with blog content for organic traffic acquisition. With the blog pages, The Roasterie was able to acquire consumer email addresses.  Lastly, we added Single Serve (K-Cup) keywords to show new products as well as implanted a local search strategy for all Kansas City Roasterie locations.

The Results: emfluence won big with a Gold award for this campaign. The Roasterie saw a 125%+ increase in targeted page views & 41.35% increase in page value.

 

Handmade Baseball Gloves SEM 2014 

The Goal: Handmade Baseball Gloves wanted to increase its site traffic with paid social ads and organic search improvement with non-branded keyword ranking and a Facebook ad campaign. We took a few different approaches to meeting our client’s goals: hyper-targeting via Facebook ads to bring “baseball”, “MLB”, “softball” fans to the Handmade Baseball Gloves page, improving website content, implementing a link building campaign, cleaning up duplicate title, tags and descriptions, as well as reducing 404s by redirecting missing pages to relevant pages.

The Results: Home run with a Gold award for us and a home run for our client. There was a 601.28% increase in organic traffic with a 575.35% increase in new visitors. Social media visits improved by 323.27%, and, improved conversion rates from social by 281%. Direct traffic saw a 2,207.52% increase after applied SEO upgrades!

 

Essense Designs Keyword Ranking Strategy

The Goal: Essense Design wanted to attain the highest search traffic for non-branded wedding dress related keywords. The emfluence SEM team came up with a strategy that paid off! The emfluence SEO team got to work and came up with a new keyword strategy, improved site speed to increase search rankings, and launched a wedding dress blog with fresh & relevant content. Let's not forget they also implemented a universal search strategy to rank dress images & videos in Google Universal search!

The Results: Emfluence won a Gold award for the Keyword Ranking Strategy. Essense Design hit its goals with a 198.19% increase in non-branded search sessions year-over-year, ad a 206.82% increase in new site visitors. Essense Design saw email signups and clicks-to-store conversions increase by 208.86%. Its three sites moved five pages up in the non-branded rankings, a 106% increase, and landing on page 1 of search results for 31 highly competitive terms. 

 

Consumer Integrated Marketing: Hallmark Baby First Birthday Celebration

The Goal: To celebrate the first birthday of the e-commerce baby and toddler clothing brand, Hallmark Baby, emfluence developed and implemented a cross-channel integrated campaign over a two-week span using email, Twitter, Instagram, Facebook, and Pinterest. Our strategies included:

  • Inviting members through email and social contacts to join the Hallmark Baby First Birthday celebration,
  • A Pinterest contest “Pin to Win” which encouraged the audience to pin what their baby would wear to the Hallmark Baby First Birthday with the branded clothing. Pinners had a chance to win one of five $100 Hallmark Baby shopping sprees.
  • A light box incentive to new visitors with a $10 off with purchase incentive.
  • A photo contest that encouraged audience members to tweet, post an Instagram or post on Hallmark Baby’s Facebook wall a picture of their baby’s birthday pictures.

The Results:

For the Pinterest contest, Hallmark Baby had a total of

691 participants
708 pins
676,630 potential promotion impressions
43,264 promotion reach.

The photo contest brought in:

338 entries
9,673 potential impressions of the hashtag on Twitter and Instagram
Lifetime post reach of 146,850 (only posts in campaign)
Lifetime total impressions of 133,157 (only posts in campaign) and
5,134 unique, engaged users.

The email campaigns:

245,500 total emails sent
22.8% unique views
28.7% total views
4.04% unique clicks
7.6% total clicks
1,011 forwards

The AMPS 2015:

Email Campaign: Spin! Pizza "Ciao Bow Wow" 2014.

The Goal: SPIN! Pizza hosted a fundraiser every Sunday in September for the KC community and their furry family members at four different SPIN! Patio locations.  To spread the word, a combination of a three series email was sent, and social media was heavily used. The emails were creative with hand-typed fonts and more photo friendly making the invites more personal.

The Results:  A big Gold for emfluence! The dogs' must have been barking to attend these events because all four events were sold out. SPIN! Pizza raised $4200 through the campaign for Unleashed Pet Rescue & increased sales by 30% during the month of the campaign at the 4 locations where the events where hosted. 

 

Email Campaign SPIN! Pizza Automated Birthday Emails

The Goal: The team at SPIN! were spending hours manually sending batched birthday emails and they wanted to see the redemption rate for the birthday coupons to grow.

The Results: Less time spent wasted, more pizza lovers at SPIN! and emfluence wins big with a Silver award for the campaign! The team at SPIN! cut their time spent on the email campaign by 75%. The open rate for sending birthday emails on the day of subscribers’’ birthdays instead of the beginning of the was 48.7% and a 10% redemption rate from those who opened the email. This campaign also increased ROI to almost 3600%.  

We love making our clients happy with successful results, and we appreciate our community seeing our hard work on campaigns with these wonderful awards. 2015 was a big win for emfluence; we hope to continue to grow and come out with bigger results next year!

 

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