The emfluence Blog

…a content calendar to execute the plan on schedule. What Is a Content Calendar? Let’s start with the basics: a content calendar is a staple in the content marketer’s toolbox….

…knowledge Long-Form Content: in-depth articles diving deep into a topic with actionable insight Newsworthy/Trend Content: short-form content to help keep readers informed Evergreen Content: content that is always useful A…

…posts with mediocre ones.  Content pruning is not about having less content. It is about giving your best content a better chance to win. How to Audit Your Content (A…

…and related marketing materials, content pillars can help you create a foundation to guide and build all of your future content efforts on. What is a Content Pillar? Marketers typically…

…create and distribute content. But in reality, the basic rules of content marketing remained the same. Before we look at how content marketing will evolve in 2025, we need to…

…to popular opinion, content marketing isn’t free. Whether you produce your content in-house or employ an outside agency, content production will always have a cost associated with it – even…

…comes time for them to develop content for their own brands or clients: how much content do I really need? The short answer is that there’s no one-size-fits-all solution. There…

…of a content strategy, click over to Dave Anderson’s How to Create Content Marketing Strategy that Customers and Search Engines Will Love. To generate content for your website that brings…

…each piece of content you publish?   The Importance of Setting Clear Content Marketing Goals for the Holidays Without goals, you’ll never know if your content marketing campaigns have been…

…  What is Dynamic Content? Dynamic content is content that appears intuitively and is triggered by several pre-defined conditions that work together to signal the type of content that appears…

…referring to the phenomenon known as “content shock.”   Content shock refers to the sheer volume of content being produced. This might make it difficult for your content to be…

…makes up 95% of the content used in content marketing (Content Marketing Institute)   5) Video Content: Create an explainer or how-to video from existing or new content. Make it…

…makes it truly effective.  Content Strategy vs. Content Marketing: What’s the Difference?  Think of content strategy as the blueprint and content marketing as the build.  Content strategy is the plan and the foundation for everything you…

…search engines collect that relevant information for your future customers? You guessed it: Content. Content for Search Content is the best way to organically grow your presence in search engine…

…message to the right person at the right time, dynamic content is the “holy grail” of any content marketing strategy. However, as useful as dynamic content is, it doesn’t come…

…Content Marketing? Content marketing is a marketing strategy that involves creating and sharing useful, engaging and relevant content to attract and retain a clearly defined audience with the goal of…

Let’s not pull any punches here. Content is the hardest working resource available to your sales and marketing organization today. A well-produced piece of content can be deployed at multiple…

Want to make your content marketing tasks a bit easier in 2019? Start the year off fresh with a content inventory.   Wait, What’s a Content Inventory? Let’s start with…

…and safe.   Healthcare Content Marketing Challenges Competent, confident healthcare content marketing cannot be outsourced to a low-cost “content mill” or unqualified freelancer. Every piece of content you produce should be…

…audience is, the type of content you will be creating, and how that content is optimized to achieve defined content marketing KPIs. Step #2: Let Keyword Research Guide Your Content…

…And it’s necessary: your marketing automation platform demands content. Your social channels demand content. Your email strategy demands content. In short, if you want to stay top of mind with…

…Content Marketing There’s a lot to look forward to in content marketing as trends change and technology continues to advance. AI and machine generated content are just some of the…

…buyer consumes 13 pieces of content before making a decision, typically eight vendor-created and five third-party created. Vendor-created content is any content you own or create while third-party content is…

…content. But here’s the rub. Content is time consuming and difficult to create. This inconvenient truth is especially accurate when your marketing output requires a constant flow of actionable content….

…content that converts.   Creating Content That Converts Creating content that converts really comes down to making something that resonates with your audience, enough for them to believe that whatever…

…content that is or is not allowed on their site, Facebook provided sections that outline prohibited content and restricted content.   Under the prohibited content section, there are 30 different…

…push content to social channels Share content throughout the next 2-3 hours Share content again the following day in the appropriate channels Repeat the following week, but change out the…