The emfluence Blog

B2B purchase decisions are typically high value and expensive decisions. These decisions develop over a longer period of time than B2C and require relevant and…

Leveraging data throughout marketing campaigns is a proven way to get results and the same goes for any content you create. Information is all around…

Engaging audiences is one of the top ways to build relationships and grow a business. Your customers are a key to your success and getting…

In many ways, healthcare marketing is just like promoting any other topic on the internet. When people have a problem, they look for a solution….

Getting started with content creation takes a lot of work. Sometimes, knowing what to create is a significant hurdle that many marketers and business owners…

The words “Content Marketing” and “Search Engine Optimization” literally trip off the tongues of many search marketers, often in the same sentence. However, it’s essential…

Personalization has become the new standard in marketing. As digital spaces evolve, users are becoming increasingly aware of the data they share and how it’s…

There’s probably a million and one things you feel like you could direct your attention to for the benefit of your company. Regardless of what…

As much as we hate (or love) to admit it, social media has become a core part of our lives, and as a result, our…

If you’re like any marketing team out there, you know that content takes you far. We create content for plenty of reasons like connecting with…

Our world is jam packed with all sorts of content from the most general topics to the most niche industries. When there’s already so much…

Content is the fuel that powers so many of our modern marketing strategies. From blog posts, to email campaigns and those ever present social media…

There’s been no shortage of social and content topics to touch on this year as we continue to navigate the world of platform algorithms, marketing…

Let’s not pull any punches here. Content is the hardest working resource available to your sales and marketing organization today. A well-produced piece of content…

If you thought content marketing was a passing marketing trend, think again. Research by Statista suggests that B2B marketers are taking content marketing more seriously…

Dynamic content has been so seamlessly incorporated into our everyday lives that we don’t really notice it’s happening. In fact, we’re more likely to notice…

Every relationship starts when two strangers connect for the first time and engage in conversation. In online marketing, that conversation typically begins on a website…

Dynamic content offers marketers the opportunity to deliver highly targeted content based on a range of criteria, including client personas and user behavior. For marketers…

As a project manager, my forte isn’t content strategy or copywriting. But I do appreciate a good process and believe strengthening process can strengthen output….

by John Hayes for emfluence   Seriously, if I hear the phrase “Content is King” one more time, I’ll scream. In my humble opinion, this…

If you boil a great marketer down to their essence, you’ll find a storyteller. They share ideas, entertain and inform, as a way to guide them down…

Marketers are always talking about content—how important it is for driving leads, building brand identity, developing loyal audiences, and more. However, there’s one question every…

We’ve all heard the classic saying that “content is king,” but is that still the case? If so, how can you maximize your output of…

You’ve completed the content writing process after countless hours of research, analyzing, writing, and proofing to end up with a conversion generating masterpiece, but now…

As marketers, we are all aware that there are restrictions when it comes to the types of content you can post and advertise on social…

Still using standard, static header images in your emails? You’re allowed to have more fun than that.   In email marketing, personalization is one of…

There are certainly some industries ripe to produce the razzle dazzle social media content that we love to see in our newsfeeds—the beautiful models, game-winning…